Friedrich Nietzsche’s Thus Spake Zarathustra (1883) Essay Example for Free

Friedrich Nietzsche’s Thus Spake Zarathustra (1883) Essay In the Prologue section of Friedrich Nietzsche’s ‘Thus Spake Zarathustra’, he spoke of a thirty-year-old man named Zarathustra who goes into the wilderness where he stays for ten years taking pleasure in his solitude.   When he decides to be in contact with the people again and ‘go under’, Zarathustra starts to share what he has learned over the past ten years.   He tells about a Superman, saying that man is born to be between a beast and a Superman. Man should be able to overcome this state, yet the road is very dangerous.    He preaches that man should utterly focus on this life and not the life after death.   He should hold in contempt things like happiness, reason, virtue, justice, or pity.   As man is becoming more and more tame and domesticated, then the last man on earth will all be alike like a herd of animals.   They shall be afraid of danger and peril, which will lead to self-destruction.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the Zarathustra Prologue, Nietzsche speaks about a crisis that is being shared by the existing humanity—the crisis of being contented with comfort alone; being as comfortable and contented as to resist the utilization of strong, positive goals in one’s existence.   Each section of ‘Thus Spake Zarathustra’ carries with it essential points to consider, especially the Prologue section and Parts 1-3.   What are these essential points?   How do they all blend together to come up with the whole thought or proclamation of Nietzsche?   In the end, we shall come up with the answers to these questions, together with the essential points that create Nietzsche’s preaching of nihilism.   In this world of materialism and nihilism (as Nietzsche declared), is God really dead? Main Body The Crisis of Existing Humanity   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the Prologue section of ‘Thus Spake Zarathustra,’ Nietzsche speaks about a crisis that lingers in all of humanity today.   Zarathustra speaks that saints are too proud and love only God and not men, as stated in the lines: â€Å"Now I love God: men, I do not love.   Man is a thing too imperfect for me.   Love to man would be fatal to me† (Nietzsche 21).   He also stated that acts of charity should go after acts of beseech: â€Å"If, however, thou wilt give unto them, give them no more than an alms, and let them also beg for it† (Nietzsche 21).   This points out that acts of charity are done for the sake of pride and self-worthiness.   When Zarathustra speaks that â€Å"God is dead† (Nietzsche 22), he meant that God does not exist in this world anymore, even on people whom we think should have made God more alive. Secondly, Zarathustra speaks that people have made a shame of themselves: â€Å"Ye have made your way from the worm to man, and much within you is still worm.   Once were ye apes, and even yet man is more of an ape than any of the apes† (Nietzsche 22).   He preaches that the way to go is to be the Superman, which Zarathustra speaks as â€Å"the meaning of the earth† (Nietzsche 22) and the â€Å"herald of the lightning, †¦ a heavy drop out of the cloud† (Nietzsche 25). People are in crisis because much of life is centered on life after death and not on the present life on earth.   Happiness, reason, virtue, justice, and pity appear to be useless and should not be centered on, since self-satisfaction of men is being slaughtered, while men cry to heaven for answers to satisfaction, which should only be found on earth.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thirdly, Zarathustra speaks that â€Å"Man is a rope stretched between the animal and the Superman—a rope over an abyss† (Nietzsche 24).   There is crisis and peril in trying to go through the rope—the present state of man that should be defeated and prevailed over.   Man has succeeded in transforming itself from a beast to a man, yet there is another significant task for a man—to transform itself from a man to a Superman.   However, the people do not yet understand: â€Å"There they stand †¦ there they laugh: they understand me not†¦Ã¢â‚¬  (Nietzsche 25). For this, Zarathustra starts to speak of the ‘last man’ because people are becoming too content and comfortable with their lives they do not see the need to have strong, positive goals anymore.   Zarathustra proclaims that, if this will not change, time will come when the trees and the soil will bear no trees; when man will not see a reason to long for and dream; and when man will no longer be capable of giving birth to a star (Nietzsche 26). This inability of the last man to create something that is beyond himself would make the earth smaller and smaller, and the last man becoming weaker and weaker†¦ becoming lazier as days go by.   If man is to surpass the crisis that is in the midst, then he should surpass the rope of being a man and learn how to become a Superman. The Principal Parts of the Last Man’s Soul   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Zarathustra, man is not made up of body and soul; rather, that he is composed only of the body that, on the other hand, is made up of the spirit and the ego, which common people call the ‘soul’ (Nietzsche 40-41).   Zarathustra preaches that the ego is—not said—but done (Nietzsche 41).   It is the ego that gives a sense of feeling, while it is the spirit, conversely, that discerns what is to be done considering the ego.    These two, the spirit and the ego, continuously attach to one another over one’s existence: â€Å"What the sense feeleth, what the spirit discerneth, hath never its end in itself† (Nietzsche 41).   Behind the senses of the ego and the spirit is the Self (or the body), which â€Å"seeketh with the eyes of the senses, it hearkeneth also with the ears of the spirit† (Nietzsche 41); yet it appears that the Self is the master of the senses of ego and spirit, as reflected in the following lines: The Self saith unto the ego: Feel pain!   And thereupon it suffereth, and thinketh how it may put an end thereto—and for that very purpose it is meant to think.   The Self saith unto the ego: Feel pleasure!   Thereupon it rejoiceth, and thinketh how it may ofttimes rejoice—and for that very purpose it is meant to think. (41)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      In relation to the crisis, this ordering of the principle parts of the last man’s soul leads one to think that the Self is really in the soul, which is not true, according to Zarathustra (since there is no soul).   The Self is in the body, and for those who say that Self is in the soul, they are called ‘despisers of the body’ who despise because of their esteem (Nietzsche 41).   Through the body, there is spirit; and through the spirit, there is worth and will.   The Self, however, should be made to do what it desires most—to be that which is beyond itself†¦ to be a Superman on earth!   To be a Superman needs a special kind of selfishness—the healthy and holy type of selfishness that â€Å"constrain[s] all things to flow towards you and into you, so that they shall flow back again out of your fountain as the gifts of your love† (Nietzsche 76). In this selfishness there is no lust or craving but true virtue that elevates the body and enraptures the spirit (Nietzsche 76).   This new virtue brings power and knowledge through what he calls the ‘Will to Power’.   This is what drives the powerful into wanting obedience and change.   Zarathustra calls it â€Å"the unexhausted, procreating life-will† (Nietzsche 108), and together with worth and will, this is also what the last man lacks nowadays.   People are unaware of the healthy and holy selfishness, which is why he cannot create beyond himself. The Way to Redemption   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Zarathustra, as a teacher, tries to correct the conflicting understanding of these notions by doing the following: first, by finding his own disciples and teaching them before sending them on their own to find their Will to Power and virtue, which should both be overflowing in order for them to preach or share it with others; and second, by preaching to the most uncommon men (i.e., hunchback, the cripples, the blind men) who live apart from the rest of the people. However, because man has turned his back against the Will to Power, Zarathustra claims that there is suffering on earth as penalty for the negligence: â€Å"Everything perisheth, therefore everything deserveth to perish† (Nietzsche 132).   Yet the past is past.   Even the Will to Power has no power to bring back time; thus, there is suffering.   But there is what is called ‘courage’ that slays giddiness, suffering, and death (Nietzsche 143).   As stated, â€Å"Courage, however, is the best slayer, courage which attacketh† (Nietzsche 143).   By possessing courage, man is on his way to redemption to find his Will to Power and his virtue, for the Self to find its worth and will in the spirit.   At that moment, he will have the power to create beyond himself—a being that even death, giddiness, and suffering is unable to tear down. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"[T]ruth is always on the side of the more difficult.† –Friedrich Nietzsche in his letter to his sister, 1865 (NietzscheKaufmann 29)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Nietzsche’s ‘Thus Spake Zarathustra,’ he speaks about a crisis that is being shared by the existing humanity.   There is crisis because of the following essential points: first, the non-existence of God in this world; second, the centering on life after death; third, the suffering of self-satisfaction; fourth, the longing for contentment and comfort; fifth, the lack of strong, positive goals and courage; sixth and last, having a smaller world with weaker men.   With the Self as the master of the ego and the spirit, a man should not despise his body because of esteem, especially that it is the body that builds the spirit, which then builds both worth and will. Without the body, there is no spirit, worth, will, and the ego.   To be a Superman is to be selfish enough to gain in knowledge and in power, yet how can all be possible without virtue and Will to Power?   To have Will to Power in a changing and suffering world, however, there is a drastic need for courage.   This is the way to the redemption of mankind†¦ to have the courage in wiping away suffering and pain, which has been inflicted on mankind as penalty for its negligence.   Despite the past being irrevocable, man will no longer fall to self-destruction, as he has learned to go well beyond himself. Works Cited Nietzsche, Friedrich.   Thus Spake Zarathustra.   Translated by Thomas Common.   University Park, Pennsylvania: The Pennsylvania State University, 1999. Nietzsche, Friedrich, and Walter Kaufmann.   The Portable Nietzsche.   New York, NY: Penguin Group, Inc., 1977.

Alexander the Great Essay -- essays research papers

Alexander was born in July 356 B.C. to Philip II and his third wife, Olympias. The parents were far from a happy couple, and Alexander was raised primarily under the influence of his mother. At the age of thirteen, he was sent to study with Aristotle—an education that was for the most part formal. Aristotle promoted the belief that non-Greeks were naturally slaves, thus encouraging the prince's thirst for conquest. Ultimately, however, Alexander would reject this belief, at least implicitly, as he attempted to cooperate with the Persians even as he subjugated them. Returning to Macedonia after three years, Alexander soon had the opportunity to prove his strength in battle, as he subdued rebellions and contributed to his father's famous victory over Athens and Thebes at Chaeronea. But when Philip divorced Olympias and married Cleopatra, Alexander began to fear that his father was looking for a new heir, and the father and son had a falling out. Their dispute was shortly resolved, but both remained suspicious of the other. Indeed, Philip was soon assassinated by a guard who presumably had a personal grievance, though Alexander and his mother are traditionally thought to have played some kind of role in Philip's death. Alexander thus succeeded to the throne and began the inevitable dynastic purging of enemies. At the same time, he had to force the other Greek city-states to acknowledge his authority as Hegemon of the Hellenic League, which Philip had established. In doing so,...

The Narrative of Alvar Núñez Cabeza de Vaca

Cabeza de Vaca, the treasurer of an expedition from Spain was shipwrecked and was ultimately forced to trek several miles by natives of Hernan Cortes. Cabeza de Vaca survived by learning the language of the natives and serving them as their physician. After eight years of living with them, he imbibed the culture of the native people in the area, developed an affinity with them such that his rescue from them was not quite a welcome treat for him.He and his 600 men meandered along the interior of New Spain but they ended up to only 4 men on the journey. This compassion for the natives is quite interesting as we see how he changed his ways and some beliefs about. There are many answers to this question. Some say that maybe De Vaca truly began to respect the natives’ ways. But in the context of the work, I believe this is nothing more than an extended case of Stockholm syndrome.It shows more the changes that he experienced with the natives over the course of his years in America s uch that he has been smitten by the natives (Societal Stockholm Syndrome). What is Stockholm Syndrome? This term was used during the early 70s to denote the different reactions of bank employees to the people who hostaged them. This happened when three women and one man was hostaged in one of the largest banks in Stockholm. Instead of completely resisting these ex-convicts, the captives even resisted the government’s efforts to rescue them.They had developed an affinity with the men. It may seem puzzling at first, but when one looks at this to explain what Cabeza de Vaca experienced with the natives, one can readily say that it was largely due to the fact that the Cabeza had developed compassion to the natives who also showed him kindness while they kept him prisoner (Societal Stockholm Syndrome). In sharing of himself and what he knows as a physician, his giving was also his receiving. At such time, giving is its own reward.He was with the natives at those times in a way he will never forget, even if they were to meet again after being separated. Sharing with love and caring comes when one gives freely of himself and what he has, and one reciprocates the kindness. This is gleaned all over his writings as illustrated in one of the Chapters where he recounts. â€Å"Then, supporting us under our arms, they hurried us from one to another of the four big fires they had built along the path.At each fire, when we regained a little warmth and strength, they took us on so swiftly our feet hardly touched ground. † (Cabeza de Vaca’s Adventures in the Unknown Interior of America). This seemed like being pampered guests instead of being captives. In any relationship, there are things one appreciates. If the relationship has much depth, such as what transpired in the narratives of Cabeza de Vaca, then, it was but natural for the Cabeza to be so involved with the activities of the natives. Telling them of his fears is as much a gift as telling them of h is appreciations.Sharing these feelings opened up the natives’ innate inclination toward elasticity and trust. Genuine concern for the welfare of the people in one’s life never takes the form of violence towards them as lived by the Cabeza. He did not use violence to gain his own ends and he even convinced himself that â€Å"it’s good for them† as when the natives initially became oppressive. It is difficult for one to acknowledge acts of violence and oppression for they are statements of one’s own feelings of incompetence.Perhaps the Cabeza knew that violence ultimately leads, in most cases, to results just the opposite of those it was intended to produce.REFERENCES Cabeza de Vaca’s Adventures in the Unknown Interior of America. Translated by Cyclone Covey. Retrieved May 29, 2007 at: http://www. ibiblio. org/eldritch/cdv/rel. htm#c19Castaway: The Narrative of Alvar Nunez Cageza de Vaca. University of California Press. September 23, 1993. So cietal Stockholm Syndrome. Retrieved May 29, 2007 at: http://web2. iadfw. net/ktrig246/out_of_cave/sss. html

Human Rights And International Law - 1961 Words

Human rights and international law are part of the global society. However, that was not the case in nineteen forty-five, these norms were to start to have to mean in the global society. In the last seventy years, has seen the development of trans-national movements for human rights and the building of international law. For international relations theories of realism, liberalism, and constructivism take different approaches to the development and continuation of these norms. Of the three theories constructivism, best explains the development of human rights and international law, and how these norms will continue in the next ten years. Realism Realist argues that states use human rights to their benefit, and to make themselves more†¦show more content†¦This supports realist s argument that international law simply is a tool for the power and that it represents the global balance of power. States are not influenced by constraining of international laws. States only create laws that are the ones they will enforce, rather, the underlying motivation for a state is their own self-interest and power relations. Realist has some valid points to view human rights and international law, however, it does not fully connect the relationships that are solo not part of the state. For example, on the issue of the lack of enforcement realist disregards the importance of Non-Governmental Organization, that help with enforcement of treaties. A recent case of this is Amnesty International report of the mass hanging and torture in a Syrian prison. States, also know that conquests of their actions. When states sign treaties, they know that they are giving up their sovereignty, and if sovereignty is the most important for states, why to put it at risk. However, this does not account for the ability and want of non-global powers to at in international law, through an organization like the United Nations. As well a lesser power to be part of the Security Council. Of the other theories liberalism, and constructivism held the non-state actor, and treaties with better reasoning. Liberalism It s is central to the argument of liberalism that human rights have allowed for states cooperation andShow MoreRelatedHuman Rights Gender Violence : A International Law Into Local Justice1223 Words   |  5 PagesSally Engle Merry’s book, â€Å"Human Rights Gender Violence: Translating International Law Into Local Justice,† attempts to show the relationship that exists between international rights and local culture. She tries to express the way in which local government complicates the issue of gender violence on a local level in regards to the norms that have begun to take shape on an international level. 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What is continually being attempted to understand is why Kissinger acted as he did towards Chile. The goal of stoppin g the spread of communism to Latin America is obvious in Kissinger’s actions, but why allow Pinochet to continue to receive United States support while he breaks International Human Rights Laws (Kornbluh 5)? To understand Kissinger’s actions toward

Essay on Marketing Plan Management - 1736 Words

Case Study Houzit Brisbane Marketing plan management Juliana Silva Brandao 20/08/2012 Marketing Management plan 1. Marketing activities Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. Here I outline the following marketing objectives: †¢ 12% market share (up from 11%) †¢ Increase in sales by 8.5% over last year’s result No expansion stores are planned during this phase of consolidation and on average the†¦show more content†¦3. Monitor progress Houzi Homewares have the following policies: Product – all decisions must be made and documented at a regular marketing meeting and each department of the store must be analysed separately and also in conjunction with other departments that might have influence when releasing a new product or range of products. Distribution – the department will have appropriate training in order to adapt to the new process of orders as they will receive through the new system the online orders as well as the in-store current ones. Pricing – all decisions must be made and documented at a regular marketing meeting. The strategy must be analysed and discussed to ensure that the change in price will have positive effect on sales. Marketing communication – regularly reports to be developed so everyone can see the progress being made. Market and trend analysis must be regularly reported and analysed at marketing meeting. The organisation will also implement new procedures according to the Australian guidelines for electronic commerce. 4. 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Essay on Geography of Russia - 2147 Words

Russian geography - Regions of Russia Russia is a country about 1.8 times the size of the US occupying the vast area between Europe and the North Pacific Ocean. It has an area of 10, 672,000 sq. miles (17,075,200 sq.km) and a population of almost 150 million people. Occupying a large territory in Europe and Asia Russia is spread over all climatic zones except tropical. It takes over 8 hours by plane to reach from Moscow to Vladivostok on the Pacific coast. West of the Ural mountains from the Black Sea in the South to the Arctic Ocean lies a broad plain with low hills where the historical core of the Russian nation is located. East of the Urals from the border with Kazakhstan, China and Mongolia to the Arctic coast lies Siberia - a†¦show more content†¦Various mountain ranges making up the northern slope of the Greater Caucasian mountain range are located in southern Russia. Another mountain chain, including the Altai range, is to be found in southern Siberia. The Kamchatka mountains (including some active volcanoes) stretch along the Pacific coast. Russia abounds in mineral resources whose total potential value (in world prices) is estimated at an impressive $30 trillion. Russia produces 17 per cent of the worlds crude oil, as well as 25-30 per cent of its natural gas, 6 per cent of all bituminous coal, 17 per cent of commercial iron ore and 10-20 per cent of all non-ferrous, rare and noble metals mined across the globe. The largest oil-and-gas deposits are to be found in Western and Eastern Siberia and on Sakhalin Island. The list of Russian mineral deposits includes gold, silver, platinum, cobalt, antimony, zinc, mercury, and many others. Russian mineral resources are distributed rather evenly along the nations territory. For instance, copper-and-nickel ores are mined in the Northern Caucasus, the Urals, Siberia and the Kola Peninsula. Most of Russias territory is located in the temperate belt. 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Handbook Of Social Work Research Methods - Myassignmenthelp.Com

Questions: What Is The Impact Of Online Media In The Consumer Purchase Decision? Does Online Media Increase The Sales Of The Organization? Answers: Introducation The purpose of the project is to identify the effectiveness of the online media in the consumer purchase decision. The present research will identify the consumer behavior, purchase intent and shopping behavior of the consumers working in Charles and Keith. It is a Singapore-based company which sells fast-fashion footwear With the advent of internet, several small and medium enterprises have emerged which have increased the competition in the marketplace. In this situation, it is important that the organizations focus on developing strategies which can convert the potential leads to sale (Gordon, 2014). The present research study will examine the impact of brand awareness in increasing the sales of the operations. The research questions of the study will be framed as Personal Learning Objectives The research project will be beneficial in increasing the sales of organization. The research project will be beneficial in increasing the knowledge regarding the impact of the brand awareness and brand recognition of the organization in the consumer purchase decision. In addition to it, the research will also enhance my research skills. The process of research requires extensive patience and punctuality; therefore, I will practice to engage in extensive labor. Literature Review In the perception of Chen, Teng, Yu, Yu (2015), in the last decade, the purchase behavior of the consumers have undergone a lot of change. It is considered that the arrival of internet has changed the manner in which the consumers conduct research on the business organizations. In order to make a well-informed decision, the customers can interact with the online chat rooms, forums, or they can visit the manufacturer website for more brand related information. Moreover, the type and the source through which the brand-related information is collected will have a significant role in the purchase decision of the customers. In order to develop efficient brand strategies, the brand managers should identify the usefulness of different types of brand information and the impact of this information in the purchase decisions of the consumers. In the present, electronic-word of mouth and third party information can influence the purchase decision of the purchase intent of the consumers. However, Scheinbaum (2012) has suggested that the perceived information exchange in management environment as untrustworthy. Some consumers rely more on consumer exchange as it is less susceptible to the commercial motives. The recommendations from the companys agents which are based on the consumers desired utility and functions reduce the search efforts of the consumers. However, if the agents are not believable or autonomous, they can give biased reviews and result in bias in decision-making of the consumers. In addition to it, there are several information sources which are not perceived as trustworthy by the consumers. In the perception of Schivinski, Dabrowski (2016), today, nearly everyone has a social media account and use social media to share their information. With the growing number of internet users, it has become necessary for the communication managers to understand the online consumer behavior. The consumers are proactively using the social media websites for the information exchange and spending more time on this rather than on the traditional broadcast media (television, radio and newspapers). According to Kubacki (2014) social media sites have transformed the traditional one-way communication and adapted it into multi-dimensional, two-way, peer-to-peer communication. The social media platforms increases the opportunity of the organization to interact with their consumers and consumers to interact with other consumers. Therefore, the business organizations are not the only source of brand communication. The traditional brand communication was controlled by administrators and marketing managers; however, it is now shaped by the consumers. In the views of Huang Sarigll (2014), brand awareness can be defined as the phenomenon in which the consumers can recall or identify the brand. The brand awareness is interlinked with the brand equity. The brand name is an important asset as the consumers can link the brand knowledge with the brand name which results in brand equity. The most significant aspect of the brand equity is that it provides learning advantage for the consumers. While making the purchase decision, the consumers give priority to the brands about which they have prior knowledge. Therefore, brand awareness can increase the performance of the brand in the marketplace. However, there is little research on the brand awareness of the organization. As per the views of Boone Kurtz (2015) is significant association between the brand awareness and the consumer decision making. The consumers use the brand awareness as a significant criteria in the purchase decision. A well-known brand is more likely to perform better in the market. There are significantly higher chances that a consumer will select a well-known brand rather than a significantly lesser-known brand. In the present times, there are high chances that the incidental encounters with the brand and the frequency of the encounter will increase the probability that the consumer will select the brand. However, in B2B environment, high corporate brand awareness does not result in direct sales. However, the brand awareness and the market performance are directly related. There are also other factors such as shopping environment, product placement, and the promotion which can increase the outcomes at the market. According to Xie Lee (2015), social media advertising is quite different from the traditional media sources as it assist the communication between the firms and between the consumers. As per the social media activity, the social media messages can be divided into earned social media and owned social media messages. The earned social media refers to the social media activities which are related to specific brand which are not generated by the brand owner or his associates. The marketing actions can enhance the social media activity; however, they are not the main generator. The owned social media activity is generated by the brand owner and they can enhance control over social media activity. In the views of Lake (2009), interactive nature of the social media can enhance the earned and owned social activities which can scale up the brand and the associated publicity around the brand. However, the relative effectiveness of marketing efforts through earned and owned social media activities is not yet analyzed. According to Evans (2010) has also highlighted that the consumers receiving the brand related information from social sources are more likely to have purchase intent rather than the customers who have received the brand related information from the traditional sources. The consumer generated earned social media is also called electronic word-of-mouth has a high impact on the consumer purchase behavior. Ioannides (2012), highlights that effective marketing efforts requires aligning different marketing methods and advertising channels which can increase the effectiveness of the promotion on the purchase decision of the consumers. The marketing channels as well as marketing methods such as sales, diffusion and the consumer acquisition are essential in effective marketing methods. The study supports the theory of planned behavior in which the people respond to the information signals and proceed to different stages of brand awareness and knowledge building. The uninformed customers respond to the information signals, proceed to the stage in which they are informed of the product and at last they purchase the product online. The literature has highlighted that the brand awareness is a result of the social media activity of the organization. Lu, Chang, Chang (2014) have discussed the phenomenon of blog posts on the consumer purchase behavior. As per the literature, the blog posts refers to a form of consumer review which discusses the benefits and promote the products on their personal blog. However, most of the countries have made the market regulations in which the market sponsorship has to be revealed in the blog posts. Therefore, sponsored blog posts would not be able to conceal the marketing intent of the posts. Kubacki (2014) has discussed the attitude of the consumers towards the sponsored recommendations. Therefore, analyzing the intent of the consumers towards the sponsored posts is essential in assessing the effectiveness of the marketing efforts. The result of the literature highlights that if the products promoted in the blog posts have high brand awareness, then the consumers have high purchase intent towards the product. Sources of Data The data collection methods are an integral part of the research study. It refers to the methods which are used to collect data from different sources for the research study. The data collection sources can be categorized as primary sources and secondary sources. The primary sources are the sources in which the data is directly collected by the researcher. The researcher collects the data directly for the research study. The research data is collected for the research; therefore, it is expensive in nature. There are various methods of data collection through the primary methods. It includes survey, interview, questionnaire method or observation. In contrary to it, there are several sources in which the researcher utilizes the data collected previously (Freisen, 2010). It refers to the data collected through companys annual report, CSR report, newspaper publications and through internet. These methods are cost-effective as well as the data can be collected easily through them. The tim eline of data collection process also significantly reduces as all the data is previously available in the internet sources. The data collection methods can also be categorized as qualitative methods and quantitative methods. The qualitative methods refers to the methods in which the information collected us qualitative in nature. This information cannot be represented or denoted by numerical methods. The information collected through interview or observation methods is qualitative in nature (Walliman, 2010). The quantitative data collection methods refers to those methods in which the information can be presented through statistical methods. The survey or questionnaires are the quantitative data collection methods. Proposed Methodology In the present research, the researcher will use the survey method to collect primary data. It is a convenient, cost-effective and easy method. The survey method is used to identify the impact of brand awareness and digital media marketing strategies on the purchase decision of the customers. A survey questionnaire is developed to obtain the responses of the interview candidates. The survey is conducted with the online customers so that their intent and factors affecting their purchase decision can be identified. The survey will be conducted with 100 research participants. The research participants will be selected with the help of random sampling. It is the easiest sampling method in which each member of sampling population has equal chances of being selected in the survey (Skinner, Edwards Corbett, 2014). The sample represents the characteristics of the entire population. It represents the entire population and each member of the population has equal chances of being chosen. The survey questionnaire will be sent with the help of email to the survey participants. The survey participants will be the consumers of the Charles Keith. The survey participants will have to fill a consent form in which they shows that they agree to the research. The research participants have to fill the consent form and send it with the survey questionnaire. The survey questionnaire will be sent on the email addresses of the respondents. A specific time window will be decided and the participants have to fill the form and send it within the time window. Challenges in Research Research requires extensive hard work and time investment. However, there are several challenges which can jeopardize the credibility and authenticity of the research work. In order to maintain the credibility of the research work, the researcher has assured that he will obtain the information from the authentic sources such as journal articles, books and renowned magazines. Unreliable sources such as Wikipedia and blog articles will be avoided. Moreover, the researcher will also try to protect the personal information of the research participants. The personal information as well as email IDs of the research participants will not be revealed (Benedetti, Piersimoni, Bee Espa, 2010). There are also several challenges in conducting a successful survey. The first challenge is that the response rate of the survey is declining over the years. Moreover, obtaining a distribution list of the respondents is quite difficult (Skinner, Edwards Corbett, 2014). There can also be issues with the designing of the questionnaire. Several times the questions are misleading, the questions can be long or the questions are not capable of answering the research questions. Outline of the Chapters In order to successfully implement the research, the researcher should conduct the research in parts. In this regard, the research study is divided into five chapters so that the complete research can be presented in a clear and concise manner. The chapters of the research are discussed in the below section: Introduction: In the introduction chapter, the researcher will give the background information of the research subject. It will discuss the background to the problem, research questions and the aims and objective of the research. Literature Review: The literature review is a significant chapter of the research study and discusses all the current knowledge pertaining to the research subject. In the literature review, the researcher discusses all the current knowledge of the field of the research subject. The researcher synthesizes all the current knowledge in the field of the research subject and present them to the reader. Literature review is important tin understanding all the relevant advancements in the research topic. It is also important in understanding the potential gaps in the current knowledge and the research topics. Research Methodology: The research methodology discusses all the potential methods, tools and technologies which will be send in the research. The research methodology discusses all the relevant tools and practices and then selects he most appropriate one for the research. Data Collection and Analysis: In this chapter, the research collects the data from different sources, interpret them and present them to the reader. The obtained data is analyzed through different data analysis methods. Conclusion: In this chapter, the researcher concludes the research. Expected Schedule It is proposed that the research will be completed in five months. The proposed research will be submitted in April 2018. Determining the timeline of the research is important for the researcher as it assists the researcher to complete the research in logical and coherent manner. Activities/Months Dec 2017 Jan 2018 Feb 2018 March 2018 Apr 2018 Project Proposal Chapter 1 Chapter 2 Chapter 3 Data Collection Conclusion References Benedetti, R., Piersimoni, F., Bee, M., Espa, G. (2010). Agricultural Survey Methods. John Wiley Sons. Boone, L.E., Kurtz, D.L. (2015). Contemporary Economics. Cengage Learning. Charles Keith. (2018). About us. Retrieved 23 January 2018 from https://www.charleskeith.com/sg/ Chen, J., Teng, L., Yu, Y., Yu, X. (2016). The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence. Journal of Business Research 69, 467-475. Evans, D. (2010). Social Media Marketing: An Hour a Day. John Wiley Sons. Freisen, B.K. (2010). Designing and Conducting Your First Interview Project. John Wiley Sons. Gordon, B. (2014). Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities: Social Media and Online Brand Communities. IGI Global. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Ioannides, D. (2012). Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. Ashgate Publishing, Ltd. Kubacki, K. (2014). Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Springer. Kubacki, K. (2014). Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Springer. Lake, L. (2009). Consumer Behavior For Dummies. John Wiley Sons. Lu, L. C., Chang, W. P., Chang, H. H. (2014). Consumer attitudes toward bloggers sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness.Computers in Human Behavior,34, 258-266. Scheinbaum, A.C. (2012). Online Consumer Behavior: Theory and Research in Social Media, psychology and E-tail. Routledge. Schivinski, B., Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands.Journal of Marketing Communications,22(2), 189-214. Skinner, J., Edwards, A., Corbett, B. (2014). Research Methods for Sport Management. Routledge. Thyer, B. (2010). The Handbook of Social Work Research Methods. SAGE. Walliman, N. (2010). Research Methods: The Basics. Routledge. Xie, K., Lee, Y. J. (2015). Social media and brand purchase: Quantifying the effects of exposures to earned and owned social media activities in a two-stage decision making model.Journal of Management Information Systems,32(2), 204-238.