Essay on Marketing Plan Management - 1736 Words

Case Study Houzit Brisbane Marketing plan management Juliana Silva Brandao 20/08/2012 Marketing Management plan 1. Marketing activities Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. Here I outline the following marketing objectives: †¢ 12% market share (up from 11%) †¢ Increase in sales by 8.5% over last year’s result No expansion stores are planned during this phase of consolidation and on average the†¦show more content†¦3. Monitor progress Houzi Homewares have the following policies: Product – all decisions must be made and documented at a regular marketing meeting and each department of the store must be analysed separately and also in conjunction with other departments that might have influence when releasing a new product or range of products. Distribution – the department will have appropriate training in order to adapt to the new process of orders as they will receive through the new system the online orders as well as the in-store current ones. Pricing – all decisions must be made and documented at a regular marketing meeting. The strategy must be analysed and discussed to ensure that the change in price will have positive effect on sales. Marketing communication – regularly reports to be developed so everyone can see the progress being made. Market and trend analysis must be regularly reported and analysed at marketing meeting. The organisation will also implement new procedures according to the Australian guidelines for electronic commerce. 4. Distributing and pricing As explained on the item above, the company will monitor the trends and make decisions over regular marketing meetings to ensure that market fluctuations will be analysed in time so the company does not lose trackShow MoreRelatedMarketing Plan For A Business Management2012 Words   |  9 PagesABOUT AAM Founded in 1973, we have grown to be one of Europe’s well known asset management companies and a globally acknowledged investment management firm with years of experience in managing investments for institutions, financial advisors and individual clients. AAM HIGHLIGHTS †¢ Our presence spans through Europe, Africa, Asia and USA †¢ 21 Offices globally †¢ Over  £260 Billion assets under management †¢ We have Millions of investors worldwide †¢ Headquarter in London OUR PHILOSOPHY We aimRead MoreMarketing Plan of a Waste Management Company3002 Words   |  13 Pageswhich will provide a complete solution for managing industrial liquid waste to large and medium sized companies. It will be a business to business service. In recent days environment pollution has become a concerning issue for everyone. Marketing Strategy: The marketing strategy is the core of the main strategy: 1. Emphasize high value, high quality products and services. 2. Build a relationship oriented business. 3. Focus on large and medium industries currently producing liquid wastes and pollutingRead MoreBright Light Innovation Case Analysis1730 Words   |  7 Pagesï » ¿Critical Issues Bright Light Innovations SWOT Analysis Strengths A group of professional members of Colorado State University excited about developing and marketing the product The Starlight Stove consumes 50 to 70 percent less fuel than regular stoves The stove generates electricity from a thermoelectric generator. Competitors do not offer the same features as the Starlight Stove. Increase household income because Starlight Stoves allows families to focus more on earning more money rather thanRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreBasic Aspect of International Marketing1574 Words   |  7 PagesBasic aspects of International Marketing There are three basic aspects of International marketing are as follows:- * The new product development process * Demand management * Sales marketing process (1) The new product development process can be defined as follows:-   This process characterizes itself as integration between Marketing, Ramp;D/Engineering and Manufacturing. Besides, several operating levels are active within the new product development process.   The steps shownRead MoreBusiness Plan For Lululemon Athletica Essay1170 Words   |  5 PagesBusiness Plan Lululemon Athletica (Slogan or catchy phrase) The business plan is intended solely for informational purposes to assist you with a due-diligence investigation of this project. The information contained herein is believed to be reliable, but the management team makes no representations or warranties with respect to this information. The financial projects that are part of this plan represent estimates based on extensive research and on assumptions consideredRead MoreMarketing Plan For Organization / Alcor Petro Lab Essay1422 Words   |  6 Pages Marketing Plan for Organization/Alcor Petro lab Proposed by: Morris Crowder Submitted to: BUSN-319-10074 DeVry University September 24, 2016 INTRODUCTION The marketing planning is very essential for Alcor Petro lab to be successful in the local and global market. This involves an outline of the organization and their complete marketing efforts. Being that marketing in the RD petroleum world isn’t done by radio, TV nor newspaper it has to be very noticeable on all job search sites asRead MoreThe Disney Difference Essay example606 Words   |  3 PagesModule 2: Case Application â€Å"Managing the Magic† Assignment Page 121 (1-4) 1. What is the Disney Difference and how will it affect the company’s corporate, competitive, and functional strategies? Answer: The â€Å"Disney Difference† is Disney’s marketing strategy that has basically kept the brand afloat throughout the recession years. Disney has been able to market well by staying with a large amount of products and services to add value to the brand. The Disney Difference will affect the corporateRead MoreMarketing and Additional Information1211 Words   |  5 Pages [Enter Business Name Here] Business Plan [Address] Telephone: [Phone Number] Contact: [Your Name] [Date] [Confidentiality Statement] Contents Introduction [Background] [Summary of financial needs] Executive Summary [Company information] [Market opportunity] Benefits to the Community Economic Development [Describe jobs created by the business] [How will purchases for the business help other local businesses?] [Any additional information] Community Development [How willRead MoreImplement Marketing Strategies998 Words   |  4 PagesBSBMKG514A Implement and monitor marketing activities [ Revision Number: 1 ] BSBMKG514A Implement and monitor marketing activities Modification History Not applicable. Unit Descriptor Unit descriptor | This unit describes the performance outcomes, skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance.No licensing, legislative

Essay on Geography of Russia - 2147 Words

Russian geography - Regions of Russia Russia is a country about 1.8 times the size of the US occupying the vast area between Europe and the North Pacific Ocean. It has an area of 10, 672,000 sq. miles (17,075,200 sq.km) and a population of almost 150 million people. Occupying a large territory in Europe and Asia Russia is spread over all climatic zones except tropical. It takes over 8 hours by plane to reach from Moscow to Vladivostok on the Pacific coast. West of the Ural mountains from the Black Sea in the South to the Arctic Ocean lies a broad plain with low hills where the historical core of the Russian nation is located. East of the Urals from the border with Kazakhstan, China and Mongolia to the Arctic coast lies Siberia - a†¦show more content†¦Various mountain ranges making up the northern slope of the Greater Caucasian mountain range are located in southern Russia. Another mountain chain, including the Altai range, is to be found in southern Siberia. The Kamchatka mountains (including some active volcanoes) stretch along the Pacific coast. Russia abounds in mineral resources whose total potential value (in world prices) is estimated at an impressive $30 trillion. Russia produces 17 per cent of the worlds crude oil, as well as 25-30 per cent of its natural gas, 6 per cent of all bituminous coal, 17 per cent of commercial iron ore and 10-20 per cent of all non-ferrous, rare and noble metals mined across the globe. The largest oil-and-gas deposits are to be found in Western and Eastern Siberia and on Sakhalin Island. The list of Russian mineral deposits includes gold, silver, platinum, cobalt, antimony, zinc, mercury, and many others. Russian mineral resources are distributed rather evenly along the nations territory. For instance, copper-and-nickel ores are mined in the Northern Caucasus, the Urals, Siberia and the Kola Peninsula. Most of Russias territory is located in the temperate belt. The Arctic Oceans islands, as well as this countrys Arctic territories, are located in the Arctic and sub-Arctic belts. At the same time, a small section of the Caucasus Black Sea coast is located in the sub-tropical belt. Russia boasts just about everyShow MoreRelatedThe Geography Of Russia1842 Words   |  8 PagesRussia is a land of many mysteries and a country of many wars. It has been torn apart by harsh climates and a devastated economy. Living for centuries in tough climates explains the Russian strength and ability to take endured hardship. It also explains the way they conduct and carry themselves throughout time. Geographic Area The oceans that border Russia include the Arctic, Pacific and Atlantic Ocean. The Countries that border Russia include Finland, Poland, Ukraine, Kazakhstan, Estonia, MongoliaRead More Geography Of Russia Essay717 Words   |  3 Pages Russia is a huge landmass and covers a vast amount of the earth’s surface area. Being so large, Russia contains a huge variety of different geographical features. There are several mountains, rivers, bodies of water, climate zones, and population centers in Russia. Most of the development in Russia is located in its core area, east of the Ural Mountains. There are several countries around Russia that used to be parts of a larger union called The Union of Soviet Socialists Republics, however, inRead MoreGeography: The Country of Russia Essay examples2979 Words   |  12 PagesGeography The Country of Russia is within the Asian continent and its capitol of Moscow located at Latitude 55*45’07† N Longitude 37*36’56†E and is 495 ft (151m) above sea level. Russia, also known as the Russian Federation, has a land mass measured at 6,592,850 square miles and is almost twice as big as the next largest, Canada, and 70 times larger than the UK – and its size has always been the basis of its colossal potential strength. This country is the world’s largest country based on area andRead MoreRussias Population : The Culture And Geography Of Russia875 Words   |  4 Pagesnearly twice the size of Canada, Russia’s population ranks sixth in the world, and is spread across 5,000 miles from the Baltic Sea in the west to the Pacific Ocean in the east. Russia borders 14 other countries, spans 11 time zones and has a wide range of environments that include deserts, deep forests, and an arctic tundra. Russia contains Europe’s longest river, the Volga River, as well as its largest lake, Lake Ladoga. Its climate can be described as highly continental, from extreme cold in its northernRead MoreWhat Is Russian Geography, History And Democratization Of Russia?1099 Words   |  5 Pagesto understand historic and present circumstances that shape the decision-making, especially those from Russian point of view. As a help in better understanding, Russian geography, history, demography and economy will be shortly analyzed. At the end is a brief overview of security issues Russia has produced in recent years. Russia is the biggest country in the world, stretching across 11 Time Zones, covering large part of Eurasia and 11.46% of global land mass. In spite of the size, majority of RussianRead MoreEvidence Geography Can Influence Russian Power Essay819 Words   |  4 PagesRussia, the largest nation in the world according to geographic terms is a country located in northern Asia, bordered by fourteen other countries (Kurian, 1), is one of the most powerful countries in the world. Besides military power, how did it get that way? The answer is simply, geography. Many people overlook the fact that geography has greatly influenced Russia’s power. Geography’s influence of Russian power starts in 1547 with Ivan IV, otherwise known as Ivan the Terrible, under his ruleRead MoreThe Importance of the Russian Steppes896 Words   |  4 Pagesâ€Å"Russia is a land of extreme geography, and has the world’s deepest lake and Europe’s highest mountain and longest river† (Curtis 125). Because Russian geography was so diverse and unlike that of any other country, Russia developed a culture that was unique and different from others. Throughout history, mountains such as the Ural Mountains, rivers such as the Dnieper River, and plains such as the Russian steppes have served an important role in the development of Russian culture and beliefs. MountainsRead MoreCultural Characteristics Of A Nation s Culture Essay1662 Words   |  7 PagesRussia has many cultural characteristics that have shaped the country we know today. A nation s culture can define its actions and make them more predictable as a state on the international level. Understanding a nation’s culture gives great insight into the motives and reasoning behind their aggression or acts of force. Factors such as geography, weather, political landscape, military, and key infrastructure provide a clear understanding of Russian culture and how it has shaped the nation overRead MoreThe Effects Of Russian Culture On Military Operations1668 Words   |  7 Pagesteach those lessons to our service members. Through those efforts, we have been able to win over many of the hearts and minds that we lost during the early part of the 1990’s and 2000’s. Continuing these practices in the future, with countries such as Russia, will allow us to overcome many of the mistakes and problems we have encountered in the past. This paper is the culmination of my own personal thoughts and in no way reflects any official views or opinions of the United States government. As youRead MoreRussia And Their Lines Of Communication Essay1265 Words   |  6 Pagesalso be covering the geography of Russia and their lines of communication. Russia has multiple conflicts that the country has been a part of, but I will be discussing the Russian Civil War the three year war. Furthermore, I will be discussing is how weather affects Russia’s population, agriculture, and insurgency. Finally, I will be covering is Russia’s society, language, power and authority, etc. Russia’s geography is mixed between mountains, plains, and urban terrain. Russia is over six million

Handbook Of Social Work Research Methods - Myassignmenthelp.Com

Questions: What Is The Impact Of Online Media In The Consumer Purchase Decision? Does Online Media Increase The Sales Of The Organization? Answers: Introducation The purpose of the project is to identify the effectiveness of the online media in the consumer purchase decision. The present research will identify the consumer behavior, purchase intent and shopping behavior of the consumers working in Charles and Keith. It is a Singapore-based company which sells fast-fashion footwear With the advent of internet, several small and medium enterprises have emerged which have increased the competition in the marketplace. In this situation, it is important that the organizations focus on developing strategies which can convert the potential leads to sale (Gordon, 2014). The present research study will examine the impact of brand awareness in increasing the sales of the operations. The research questions of the study will be framed as Personal Learning Objectives The research project will be beneficial in increasing the sales of organization. The research project will be beneficial in increasing the knowledge regarding the impact of the brand awareness and brand recognition of the organization in the consumer purchase decision. In addition to it, the research will also enhance my research skills. The process of research requires extensive patience and punctuality; therefore, I will practice to engage in extensive labor. Literature Review In the perception of Chen, Teng, Yu, Yu (2015), in the last decade, the purchase behavior of the consumers have undergone a lot of change. It is considered that the arrival of internet has changed the manner in which the consumers conduct research on the business organizations. In order to make a well-informed decision, the customers can interact with the online chat rooms, forums, or they can visit the manufacturer website for more brand related information. Moreover, the type and the source through which the brand-related information is collected will have a significant role in the purchase decision of the customers. In order to develop efficient brand strategies, the brand managers should identify the usefulness of different types of brand information and the impact of this information in the purchase decisions of the consumers. In the present, electronic-word of mouth and third party information can influence the purchase decision of the purchase intent of the consumers. However, Scheinbaum (2012) has suggested that the perceived information exchange in management environment as untrustworthy. Some consumers rely more on consumer exchange as it is less susceptible to the commercial motives. The recommendations from the companys agents which are based on the consumers desired utility and functions reduce the search efforts of the consumers. However, if the agents are not believable or autonomous, they can give biased reviews and result in bias in decision-making of the consumers. In addition to it, there are several information sources which are not perceived as trustworthy by the consumers. In the perception of Schivinski, Dabrowski (2016), today, nearly everyone has a social media account and use social media to share their information. With the growing number of internet users, it has become necessary for the communication managers to understand the online consumer behavior. The consumers are proactively using the social media websites for the information exchange and spending more time on this rather than on the traditional broadcast media (television, radio and newspapers). According to Kubacki (2014) social media sites have transformed the traditional one-way communication and adapted it into multi-dimensional, two-way, peer-to-peer communication. The social media platforms increases the opportunity of the organization to interact with their consumers and consumers to interact with other consumers. Therefore, the business organizations are not the only source of brand communication. The traditional brand communication was controlled by administrators and marketing managers; however, it is now shaped by the consumers. In the views of Huang Sarigll (2014), brand awareness can be defined as the phenomenon in which the consumers can recall or identify the brand. The brand awareness is interlinked with the brand equity. The brand name is an important asset as the consumers can link the brand knowledge with the brand name which results in brand equity. The most significant aspect of the brand equity is that it provides learning advantage for the consumers. While making the purchase decision, the consumers give priority to the brands about which they have prior knowledge. Therefore, brand awareness can increase the performance of the brand in the marketplace. However, there is little research on the brand awareness of the organization. As per the views of Boone Kurtz (2015) is significant association between the brand awareness and the consumer decision making. The consumers use the brand awareness as a significant criteria in the purchase decision. A well-known brand is more likely to perform better in the market. There are significantly higher chances that a consumer will select a well-known brand rather than a significantly lesser-known brand. In the present times, there are high chances that the incidental encounters with the brand and the frequency of the encounter will increase the probability that the consumer will select the brand. However, in B2B environment, high corporate brand awareness does not result in direct sales. However, the brand awareness and the market performance are directly related. There are also other factors such as shopping environment, product placement, and the promotion which can increase the outcomes at the market. According to Xie Lee (2015), social media advertising is quite different from the traditional media sources as it assist the communication between the firms and between the consumers. As per the social media activity, the social media messages can be divided into earned social media and owned social media messages. The earned social media refers to the social media activities which are related to specific brand which are not generated by the brand owner or his associates. The marketing actions can enhance the social media activity; however, they are not the main generator. The owned social media activity is generated by the brand owner and they can enhance control over social media activity. In the views of Lake (2009), interactive nature of the social media can enhance the earned and owned social activities which can scale up the brand and the associated publicity around the brand. However, the relative effectiveness of marketing efforts through earned and owned social media activities is not yet analyzed. According to Evans (2010) has also highlighted that the consumers receiving the brand related information from social sources are more likely to have purchase intent rather than the customers who have received the brand related information from the traditional sources. The consumer generated earned social media is also called electronic word-of-mouth has a high impact on the consumer purchase behavior. Ioannides (2012), highlights that effective marketing efforts requires aligning different marketing methods and advertising channels which can increase the effectiveness of the promotion on the purchase decision of the consumers. The marketing channels as well as marketing methods such as sales, diffusion and the consumer acquisition are essential in effective marketing methods. The study supports the theory of planned behavior in which the people respond to the information signals and proceed to different stages of brand awareness and knowledge building. The uninformed customers respond to the information signals, proceed to the stage in which they are informed of the product and at last they purchase the product online. The literature has highlighted that the brand awareness is a result of the social media activity of the organization. Lu, Chang, Chang (2014) have discussed the phenomenon of blog posts on the consumer purchase behavior. As per the literature, the blog posts refers to a form of consumer review which discusses the benefits and promote the products on their personal blog. However, most of the countries have made the market regulations in which the market sponsorship has to be revealed in the blog posts. Therefore, sponsored blog posts would not be able to conceal the marketing intent of the posts. Kubacki (2014) has discussed the attitude of the consumers towards the sponsored recommendations. Therefore, analyzing the intent of the consumers towards the sponsored posts is essential in assessing the effectiveness of the marketing efforts. The result of the literature highlights that if the products promoted in the blog posts have high brand awareness, then the consumers have high purchase intent towards the product. Sources of Data The data collection methods are an integral part of the research study. It refers to the methods which are used to collect data from different sources for the research study. The data collection sources can be categorized as primary sources and secondary sources. The primary sources are the sources in which the data is directly collected by the researcher. The researcher collects the data directly for the research study. The research data is collected for the research; therefore, it is expensive in nature. There are various methods of data collection through the primary methods. It includes survey, interview, questionnaire method or observation. In contrary to it, there are several sources in which the researcher utilizes the data collected previously (Freisen, 2010). It refers to the data collected through companys annual report, CSR report, newspaper publications and through internet. These methods are cost-effective as well as the data can be collected easily through them. The tim eline of data collection process also significantly reduces as all the data is previously available in the internet sources. The data collection methods can also be categorized as qualitative methods and quantitative methods. The qualitative methods refers to the methods in which the information collected us qualitative in nature. This information cannot be represented or denoted by numerical methods. The information collected through interview or observation methods is qualitative in nature (Walliman, 2010). The quantitative data collection methods refers to those methods in which the information can be presented through statistical methods. The survey or questionnaires are the quantitative data collection methods. Proposed Methodology In the present research, the researcher will use the survey method to collect primary data. It is a convenient, cost-effective and easy method. The survey method is used to identify the impact of brand awareness and digital media marketing strategies on the purchase decision of the customers. A survey questionnaire is developed to obtain the responses of the interview candidates. The survey is conducted with the online customers so that their intent and factors affecting their purchase decision can be identified. The survey will be conducted with 100 research participants. The research participants will be selected with the help of random sampling. It is the easiest sampling method in which each member of sampling population has equal chances of being selected in the survey (Skinner, Edwards Corbett, 2014). The sample represents the characteristics of the entire population. It represents the entire population and each member of the population has equal chances of being chosen. The survey questionnaire will be sent with the help of email to the survey participants. The survey participants will be the consumers of the Charles Keith. The survey participants will have to fill a consent form in which they shows that they agree to the research. The research participants have to fill the consent form and send it with the survey questionnaire. The survey questionnaire will be sent on the email addresses of the respondents. A specific time window will be decided and the participants have to fill the form and send it within the time window. Challenges in Research Research requires extensive hard work and time investment. However, there are several challenges which can jeopardize the credibility and authenticity of the research work. In order to maintain the credibility of the research work, the researcher has assured that he will obtain the information from the authentic sources such as journal articles, books and renowned magazines. Unreliable sources such as Wikipedia and blog articles will be avoided. Moreover, the researcher will also try to protect the personal information of the research participants. The personal information as well as email IDs of the research participants will not be revealed (Benedetti, Piersimoni, Bee Espa, 2010). There are also several challenges in conducting a successful survey. The first challenge is that the response rate of the survey is declining over the years. Moreover, obtaining a distribution list of the respondents is quite difficult (Skinner, Edwards Corbett, 2014). There can also be issues with the designing of the questionnaire. Several times the questions are misleading, the questions can be long or the questions are not capable of answering the research questions. Outline of the Chapters In order to successfully implement the research, the researcher should conduct the research in parts. In this regard, the research study is divided into five chapters so that the complete research can be presented in a clear and concise manner. The chapters of the research are discussed in the below section: Introduction: In the introduction chapter, the researcher will give the background information of the research subject. It will discuss the background to the problem, research questions and the aims and objective of the research. Literature Review: The literature review is a significant chapter of the research study and discusses all the current knowledge pertaining to the research subject. In the literature review, the researcher discusses all the current knowledge of the field of the research subject. The researcher synthesizes all the current knowledge in the field of the research subject and present them to the reader. Literature review is important tin understanding all the relevant advancements in the research topic. It is also important in understanding the potential gaps in the current knowledge and the research topics. Research Methodology: The research methodology discusses all the potential methods, tools and technologies which will be send in the research. The research methodology discusses all the relevant tools and practices and then selects he most appropriate one for the research. Data Collection and Analysis: In this chapter, the research collects the data from different sources, interpret them and present them to the reader. The obtained data is analyzed through different data analysis methods. Conclusion: In this chapter, the researcher concludes the research. Expected Schedule It is proposed that the research will be completed in five months. The proposed research will be submitted in April 2018. Determining the timeline of the research is important for the researcher as it assists the researcher to complete the research in logical and coherent manner. Activities/Months Dec 2017 Jan 2018 Feb 2018 March 2018 Apr 2018 Project Proposal Chapter 1 Chapter 2 Chapter 3 Data Collection Conclusion References Benedetti, R., Piersimoni, F., Bee, M., Espa, G. (2010). Agricultural Survey Methods. John Wiley Sons. Boone, L.E., Kurtz, D.L. (2015). Contemporary Economics. Cengage Learning. Charles Keith. (2018). About us. Retrieved 23 January 2018 from https://www.charleskeith.com/sg/ Chen, J., Teng, L., Yu, Y., Yu, X. (2016). The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence. Journal of Business Research 69, 467-475. Evans, D. (2010). Social Media Marketing: An Hour a Day. John Wiley Sons. Freisen, B.K. (2010). Designing and Conducting Your First Interview Project. John Wiley Sons. Gordon, B. (2014). Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities: Social Media and Online Brand Communities. IGI Global. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Ioannides, D. (2012). Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. Ashgate Publishing, Ltd. Kubacki, K. (2014). Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Springer. Kubacki, K. (2014). Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Springer. Lake, L. (2009). Consumer Behavior For Dummies. John Wiley Sons. Lu, L. C., Chang, W. P., Chang, H. H. (2014). Consumer attitudes toward bloggers sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness.Computers in Human Behavior,34, 258-266. Scheinbaum, A.C. (2012). Online Consumer Behavior: Theory and Research in Social Media, psychology and E-tail. Routledge. Schivinski, B., Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands.Journal of Marketing Communications,22(2), 189-214. Skinner, J., Edwards, A., Corbett, B. (2014). Research Methods for Sport Management. Routledge. Thyer, B. (2010). The Handbook of Social Work Research Methods. SAGE. Walliman, N. (2010). Research Methods: The Basics. Routledge. Xie, K., Lee, Y. J. (2015). Social media and brand purchase: Quantifying the effects of exposures to earned and owned social media activities in a two-stage decision making model.Journal of Management Information Systems,32(2), 204-238.

Fundamental of Leadership-Free-Samples-Myassignmenthelp.com

Question: You need to watch a movie based on revolutionary leadership. And you need to mention the name of movie selected. You need to write 1 page of executive summary. Remaining pages you need to write how revolutionary leadership applied in that movie. Use apa style and proper citation. U need to write one page for storey telling based on revolutionary leadership. Answer: The Selma Movie was one of the popular of 2014 that beautifully portrayed the historical events related to the incident of Selma in the year 1965. The movement was held mostly under the leadership and guidance of Martin Luther King. The movement was held as a March protest along the 54-mile highway. The protest was mainly held in the form of Non-violence, as Luther King got inspired mainly from the guidance style of Mahatma Gandhi. The movie began on an inspiring note with Luther King accepting his Nobel Prize for peace. Soon after, there was bombing scene, where four young girls of AfricanAmerican family died in the accident. There was also other scene, where Annie Lee Cooper, who was another important face of the civil right movements, was seen to deny her attempt to register for vote in the Selma district. The Selma district was the root of the civil movement that initiated the movement. The movie however did not portray the entire life history of Luther King as the main focus area was his life style as one of the popular civil rights leader. The purpose of the leadership movement was to get the voting rights for the black skinned people in the Selma district. With the effective leadership style of Dr. King he has been able to inspire many young people to join and become an active member of movement. The movie has also highlighted the roles of many other leaders of the history of civil rights. With the help of the inspirational and motivational style of speech that has been seen in the movie, the leadership style of Dr. King has inspired many other people within the community to take the initiatives to join in the protest march at Selma. From this style of motivation, it can be said that most of the important factors and characteristics of leadership of Dr. King is related to that of the inspirational leadership. One of the main features and characters of the inspirational leadership is to ensure that they are quickly able to connect with the people both at the emotional and psychological levels (Hellmann, 2016). In the given context it can be said that the modern liberal society can greatly be influenced by the strong individual and their effective leadership styles. Dr King, who is the main protagonist in the film has been demonstrated as a hugely influential person, who is even scared to make big decisions as it can be life risk for himself. Hence, it can be seen that an influential leaders often fear the loss of life. This is due to the huge concerned they have for their followers. In spite of the popularity of influential and Revolutionary leader, interview course of the social act, they tend to form huge number of enemies. Nevertheless, another important characteristics of every Revolutionary leader is to ensure that they understand the viewpoint of the people in the society, who are totally against their ideology (Selma's refreshing portrayal of leadership, 2018). The movie also demonstrated the murder of Jimmie Lee Jackson, who was another famous Revolutionary leader during that period. Hearing the news of the murder, Dr. King was show to fell down in tears. From this it is evident that another important characteristics of every Revolutionary leader is to have high level of emotional connect with every member of their movement. This is considered to be one of the major cause of their Rapid rise in popularity within certain group of people (Selma's refreshing portrayal of leadership, 2018). Another important characteristics of Dr King's leadership style was non-violence act. It was evident in the film that even after the troops of Selma brutally assaulted all the members in the social active movement, Dr King decided that he is not going to complaint against the same. Instead in one of the scene within the movie he was seen to pray and express thank to the troops, when they allow him and his followers to carry forward the protest march into the road of Selma district. Hence, the strong believe in the power of nonviolence is one of the effective leadership characteristics of Dr Martin Luther King, which has been effectively portrait in the movie by his humble gesture towards the enemy. Another important characteristics of every Revolutionary and inspirational leader is there brilliant oratical capability (Kim, 2016). The characteristics of Dr King as an influential speaker has been demonstrated in the very last scene of the film. This characteristics is responsible for the leader's capability to effectively connect with the people and influence their thought process. The tone of speaking is also another important feature, which ensure that the inner message of the speech is effectively transferred to the audience. This capability of Martin Luther King has easily helped him to become popular within the African American community. He was not only seen as a person to able to understand the present situation, but also have the ability to predict the future and have a strong faith within the people for making the Civil right movement a success. With the beautiful portrayal of the leadership style of Dr Martin Luther King in the movie, Selma was one of the popular film of 2014. For its beautiful and brilliant portrayal of leadership style, the movie got 4 nominations in Golden Globe award including the best motion picture, best director and best actor. It was also nominated for the best picture in Academy Award and won the best original song. Another important characteristics of the film is that it did not portrait the actual murdering scene of Martin Luther King. Instead as the movie was ending important information was displayed for the viewers. With brilliant treatment of historical event, it will be easily possible for every audience of the movie to easily connect with the leadership and influential style of Martin Luther King and understand the importance of his Movement in the context of the American Civil movement. References Hellmann, D. C. (2016). America, APEC, and the road not taken: International leadership in the post-Cold War interregnum in the Asia-Pacific. In From APEC to Xanadu: Creating a Viable Community in the Post-Cold War Pacific (pp. 70-97). Routledge. Kim, N. K. (2016). Revolutionary leaders and mass killing. Journal of Conflict Resolution, 0022002716653658. Selma's refreshing portrayal of leadership. (2018). Theweek.com. Retrieved 4 April 2018, from https://theweek.com/articles/531504/selmas-refreshing-portrayal-leadership